Ep# 105: How to build offers that sell with Melinda Colon
On today’s episode I am chatting with Melinda Colon. Melinda is a brand and marketing strategist who helps start-ups and solopreneurs get clear on their path forward in marking a sustainable and profitable business. Melinda is also the owner of a Virtual Assistant agency, FortisOBM.
Today we chat about her inspiration behind starting her business and how God literally showed her where her path was supposed to be. We also chat about how to build offers that sell. Melinda chats with us about how marketing is the conversation we are all having with each other and how one of the first things you need to figure out to build an offer is your ideal client. She shares how you should share the value you have to solve your ideal client’s problems through your offer.
Melinda also chats with us about the structure of a highly converting offer which include clarity, value, differentiator (the uniqueness of your brand), description, urgency, price, guarantee, and call-to-action. She shares with us the importance of knowing who your target audience is for these offers. Melinda shares how writing an offer is really easy and how your ideal client will almost tell you what to write in your offer! She chats with us all about how that can become possible on this episode so you are not going to want to miss this one! Be sure to tune in!
IN THIS EPISODE, WE COVER:
How to build an offer that sells
Structure of a highly converting offer
Knowing your target audience
RESOURCES AND LINKS MENTIONED IN THIS EPISODE:
www.melindacolon.com - Click here to find the workshop (60 min video with workbook) and course that Melinda provides!
MORE ABOUT MELINDA:
Well, you know what? Basic is Toxic! If the pandemic has taught us anything, it's that nothing is promised. Real freedom exists beyond the box we’ve been living in.
Melinda quit her comfortable corporate job where she served as a marketer winning million- and billion-dollar contracts and now helps start-ups and solopreneurs establish a path forward toward living out their dreams by creating businesses that exude joy, that tap into creativity, and solve meaningful problems for raving fans who need a problem to be solved.
Having experienced the transition herself, she knows exactly what employees who are in the process of starting a profitable start-up need to get the attention they want from their ideal clients.
Melinda's successful systems have resulted in her exceeding her five-figure goals month after month, immediately after leaving the corporate rat race. She now helps female entrepreneurs struggling to get seen online while juggling their 9-to-5 build a business that results in financial success and a path toward their version of freedom.
WHERE TO CONNECT WITH MELINDA:
Website: www.melindacolon.com
Facebook: https://www.facebook.com/MelindaConsults
Instagram: https://www.instagram.com/MelindaConsults
MORE ABOUT THE HELLO C.S. DORSEY PODCAST:
Discover today’s entrepreneurs’ trials and errors as they face obstacles and challenges on their journey to success. Bringing strategies and tips that you can implement in your business today.
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