Ep# 108: The role of empathy in successful branding and website design with Michelle Pontvert
On this week’s episode of the Hello C.S. Dorsey Podcast, I have Michelle Pontvert on the episode to chat with us about the role of empathy in successful branding and website design. Michelle is a branding and website designer and she supports parent and baby businesses who are looking to grow and make a bigger impact with the families they support.
Michelle chats with us about her inspiration behind her business and the “hello” moment where she realized she needed to be her own boss and finding her niche. We chat about how to use empathy in your branding and website design. Michelle helps us to understand that it is important to step into the shoes of others that you are serving and to have a perspective shift of thinking about the brand to appeal to others and what they are expecting. She also chats about the importance of being mindful of including accessibility in your branding.
IN THIS EPISODE, WE COVER:
The role of empathy in branding and website design
Perspective shift when thinking about branding and website design for others
Importance of accessibility
RESOURCES AND LINKS MENTIONED IN THIS EPISODE:
MORE ABOUT MICHELLE:
Michelle Pontvert is a branding and website designer with 12 years of design experience, specializing in working with mother & baby businesses.
She has an MFA from the prestigious USC film school in set design, which gave her a solid design background and a knack for creative problem solving which shapes her business today.
She’s also gone through the DesignLab User Experience bootcamp to round out her web design training, along with several branding, web design, SEO and marketing courses with educators such as Ran Segall, Paige Brunton and Steph Crowder.
Michelle has been featured in podcasts including Hom Bod, The Art of Intuition and The Everything Enthusiast.
Michelle lives with her husband and adorable 2 year old in Paris, far from her native Australia or adoptive homeland America, and balances serving her clients and being a hands-on Mum.
WHERE TO CONNECT WITH MICHELLE:
Website: www.michellepontvert.com
Facebook: www.facebook.com/michellepontvert
Instagram: www.instagram.com/michellepontvert
MORE ABOUT THE HELLO C.S. DORSEY PODCAST:
Discover today’s entrepreneurs’ trials and errors as they face obstacles and challenges on their journey to success. Bringing strategies and tips that you can implement in your business today.
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