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Ep. #53: Get Aligned With Your Dream Customer With Zuzana Dobro

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Zuzana helps people to gain clarity, awareness, and alignment with their target
audience across every stage of their dream customer’s journey, so they can sell
ideas with purpose, create expansion in people's lives, and be an independent
entrepreneur.

Unlike many who focus primarily on products or services to sell, she delivers
solutions by applying a design-thinking philosophy using human-centered
discovery, brain science alignment, and business and client synergy.

Zuzana is Slovakian, born in former Czechoslovakia. As a kid, she was told she would never be able to leave her country and see the world or have the freedom to be
whoever she wanted to be. After the Iron Curtain came down, Zuzana moved to England,
speaking very little English with only £200 in my pocket.

She gradually made her way by working in the creative industry and got an
offer to join a big corporation. She had her “dream job” as an interaction and UX
designer, but still, something felt odd... Zuzana had this unstoppable desire to fulfill her
childhood dream to travel around the world, so she quit the “security”, traveled
solo for 2 years, and even backpacked to Antarctica.

After Zuzana trip, she merged my passion for adventure travel and human
evolution with my design and creative problem-solving Expertise, and she
embarked on the journey of entrepreneurship. She created The WHO Method
to help entrepreneurs, coaches, authors, experts and agencies to get to know
their customers deeply and to avoid the pitfalls of attracting the wrong people.

Key Takeaways:

1. It is ok to do whatever you feel like doing
2. Allow yourself to understand your stuff
3. Give yourself time to grow.
4. Get aligned with your dream customer

WHERE TO FIND Zuzana

WEBSITE | FACEBOOK | INSTAGRAM