Ep. #32: How You Can Use The HOCKEY Framework In Your Next Copy With Dani Paige

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Dani Paige is a Launch Copywriter for female entrepreneurs that are promoting courses, memberships, and digital products. She has helped her clients reap hundreds of thousands of dollars in launch campaigns (*5 and 6 figure launches) by creating sales copy that captivates the reader and leads to action!

Dani’s goal is to help her clients create the sales, impact, and freedom they vision for their business and their lives. As a previous professional athlete, it’s safe to say that her competitive side is always driving her forward. She is obsessed with getting the best results and biggest wins with every single launch!

Like so many, Dani found herself in a 9-5 job that wasn’t fulfilling her. She knew that there had to be some way to escape the grind, and stumbled into copy writing by chance. She truly believes that expecting success to come at the right time is the key to figuring out where you belong.

Now that Dani has been working on the backside of so many hugely successful launches, she is venturing into launching her own offer, and we are reaping the benefits! Today, we are blessed enough get a writing lesson, where she shares the details of her own personal copy writing process, and she calls it the HOCKEY Framework.

As an entrepreneur you are always going to need copy somewhere! Dani recommends writing and reading frequently in order to flex your copy muscles and improve. And of course, any time you are using your writing for your business, run it through the HOCKEY framework in order to optimize your results!

The HOCKEY Framework to Help You Write All Star Copy

Hero — Make your reader the hero in every message.
Observe — Pay attention to what your audience is telling you.
Connection — Copy that connects is copy that sells.
Knowledge — Show up as the expert.
Empathy — Make sure that your reader feels seen, heard, and understood.
Yes — Get your reader to start thinking the word yes!